In a bold move that is stirring up both excitement and debate, Nutella has announced the launch of its first-ever peanut flavor in over six decades. With its classic chocolate-hazelnut base now paired with roasted peanuts, this new offering marks a significant shift for the beloved spread.

Nutella Peanut, slated for release in spring 2026, will be available initially in the U.S.

For more than 6 decades, Nutella has been the go-to spread for chocolate-hazelnut lovers worldwide. Since its debut in 1964, the iconic flavor has remained unchanged. Nutella Peanut is the brand's first new flavor, adding a rich, roasted peanut taste to the classic spread.

The new recipe combines the smooth hazelnut-chocolate base with a subtle peanut butter twist, giving fans a fresh way to enjoy their favorite spread.

Exclusive U.S. Launch in Spring 2026

Starting in 2026, Nutella Peanut will be exclusively available in the United States. This targeted release strategy means that U.S. consumers will be the first to try this exciting new flavor. The rollout is expected to stir up a lot of excitement among Nutella fans, with many wondering if this new offering will capture the same fanfare that Nutella’s original flavor achieved.

The News / The development of Nutella Peanut didn’t happen overnight. It took Ferrero, the company behind Nutella, five years of research and experimentation to perfect the new flavor.

The product is being produced at Ferrero’s factory in Franklin Park, Illinois, which has undergone a $75 million investment to expand production capacity. This investment ensures that Ferrero can meet the demand for the new Nutella Peanut while maintaining the quality standards Nutella fans expect.

One thing that Ferrero is keen to clarify is that Nutella Peanut is not a peanut butter replacement. Although it contains roasted peanuts, it is not intended to be a direct competitor to products like Jif’s peanut butter spread.

Instead, Nutella Peanut is marketed as a snack option for "afternoon indulgence," designed to offer a different experience from peanut butter-based spreads. This subtle distinction helps set Nutella Peanut apart from other nutty spreads on the market.

This is a "Perfect Blend" of Hazelnut and Peanut

Early testers have praised Nutella Peanut for striking a balance between the classic Nutella taste and the new peanut twist. Describing it as a “perfect blend” of hazelnut and peanut, the new flavor seems to appeal to those who love both Nutella and peanut butter, but with less of the overpowering chocolatey taste that some competitors offer.

For those with dietary concerns, Nutella Peanut comes as a pleasant surprise: It is dairy-free. This follows the trend set by Nutella’s 2024 plant-based version available in select European markets. However, despite the dairy-free nature of the product, it is not officially labeled as vegan, which has sparked some questions among consumers who follow strict plant-based diets.

Dining / While Nutella enthusiasts are excited about the new flavor, some long-time fans are expressing concern that the brand’s identity is being diluted.

Nutella has always been a peanut-free product, and for some, this change feels unnecessary, especially for people with peanut allergies. The introduction of peanuts into Nutella’s mix has raised questions about allergen safety, particularly since peanuts are a common trigger for many people.

Peanut butter lovers, on the other hand, are excited about the fusion of Nutella and peanut. Some describe Nutella Peanut as offering a “Southern twist” to the classic spread, a nod to the region’s strong affinity for peanut butter.

At this point, Nutella Peanut is set for release in the U.S. only. But it is unclear whether it will be rolled out to other countries in the future.